OUR PROGRAMME
Branding &
Packaging
The Branding & Packaging programme develops students’ ability to create strong visual identities and purposeful packaging systems that communicate value, build recognition and connect with audiences.
Students combine strategy, creativity, visual communication and production knowledge to develop coherent brand experiences across identity, packaging and print applications.
PROGRAMME OVERVIEW
This programme develops the skills required to create strategic brand identities and effective packaging solutions. Students explore research, visual systems, materials, structure and production methods to build coherent and purposeful brand experiences.
Brand Strategy
Understand audiences, positioning and the purpose behind a brand.
Creative Expression
Develop original identity and packaging concepts with clarity and impact.
Production Knowledge
Explore materials, print processes and packaging construction.
Market Impact
Design visual systems that communicate value and strengthen brand recognition.
What You Will Learn
Broad learning areas may include:
- ✓ Branding & Identity Design
- ✓ Packaging Design & Structure
- ✓ Print & Production Processes
- ✓ Material Selection
- ✓ Typography & Visual Systems
- ✓ Illustration for Brands
- ✓ Label & Surface Design
- ✓ Mockups & Presentation
Key Skills
Develop practical abilities in areas such as:
- ✓ Brand Development
- ✓ Packaging Concept Design
- ✓ Logo & Identity Systems
- ✓ Layout & Composition
- ✓ Colour Psychology
- ✓ 3D Packaging Visualization
- ✓ Prepress & Print Knowledge
- ✓ Client Presentation
Possible Career Directions
Skills developed can support directions such as:
- ✓ Brand Designer
- ✓ Packaging Designer
- ✓ Creative Director
- ✓ Art Director
- ✓ Label Designer
- ✓ Print Production Specialist
- ✓ Merchandise Designer
- ✓ Brand Consultant
EXAMPLES OF STUDENT WORK
Cocoa Brand Identity
Branding
Tea Packaging
Packaging Design
Brand Guidelines
Branding
Beverage Packaging
Packaging Design
Coffee Brand
Branding
Shape Ideas.
Build Brands.
Create Value.
Join a creative learning environment that develops strategic thinking, visual communication and purposeful brand design.